Press Release For immediate release 75 Editions of automotive passion at the 2018 Montreal International Auto Show! Montreal, January 18, 2018

Press Release For immediate release 75 Editions of automotive passion at the 2018 Montreal International Auto Show!     Montreal, January 18, 2018 –  Desjardins Insurance presents, in collaboration with The Gazette, the 2018 Montreal International Auto Show (MIAS) at the Palais des congrès de Montréal from January 19 to 28. With this year’s theme: Enter the Revolution, MIAS proves once again that since its inception, it has been the place of choice for new debuts and technological breakthroughs.   75th Edition In 1914, the very first Auto Show organized by the Montreal Automobile Dealers Corporation (previously known as MATA) was held at drill Hall. To mark this special historical 75th Edition, MIAS will present activities, special features, contests and so much more all highlighted with images of its history!   Spectacular and Exotic! The most amazing automobiles the world has to offer. Manufacturers such as Aston Martin, Rolls‐Royce, Bentley, Karma, Ferrari, Lamborghini, Lotus and McLaren will once again be up‐close for your visual enjoyment. They are yours to discover throughout the Show.     Experience Virtual Reality   Virtual reality activities and experiences have been increasing among exhibitors. The MIAS attendees will have various experiences throughout the show, from driving to racing games. A world of discovery awaits our visitors. Technology   For a second year in a row, Denis Talbot, expert Techie, will be joining forces with the MIAS’ spokesperson Bertrand Godin, to talk about new debuts at the Show, current and future car technologies shaping the automotive industry, connectivity, gadgets and much more.   Performance Zone The Performance Zone is a resounding success among modified car fans. It spans two rooms brimming with close to 25 extraordinary vehicles and supercharged energy. This year, one of the rooms will feature a 75th Edition decor marking the history and trends of car tuning.   CAA‐Québec Electric Test Drives Once again, MIAS offers the opportunity to experience, free of charge, electric and hybrid vehicle test drives. This activity is organized in collaboration with CAA‐Québec to help Quebecers embrace all the technological advances of EVs, more than 9 models are available  ‐  Schedule from January 19 to 27 from 10 a.m. to 8 p.m. and Sunday 28 from 10 a.m. to 5 p.m. – Also, more than 40 EVs, hybrid and plug‐in hybrids are on display throughout the 3 levels of the Auto Show.   Auto Show Contest: A magnificent prize!   MIAS in collaboration with Mitsubishi is proud to announce the prize for its 2018 Contest: A Mitsubishi Outlander Plug‐in Hybrid, AWD sports utility. Attendees can sign‐up to win the exceptional vehicle, valued at $44,000 including a Charge Point charging station and its installation. The draw will take place on Sunday, January 28, at 6 p.m.   Desjardins Activity on level 5 Desjardins Insurance invites all show visitors to visit their booth to participate in a challenge and manipulate a giant hand to get the most icons in 60 seconds! The main MIAS sponsor also invites attendees to enter their contest for a chance to win $5,000! Open from January 19 to 28, 2018! Desjardins Insurance presents the Montreal International Auto Show, a production of the Montreal Automobile Dealers Corporation, in collaboration with The Gazette.   ‐ 30 ‐