Automotive Television: 28/05/2025. What if you had an American CEO preparing for tariffs as suggested by the Vice President in spite of a burgeoning global free trade regime and the President suggests carburetors when the world is going electric? That would be weird. Ferrari is actively moving into the electric vehicle (EV) market, with a multi-powertrain strategy that includes internal combustion engine (ICE), hybrid, and fully electric models. Click here.

 Automotive Television:

28/05/2025.

What if you had an American CEO preparing for tariffs as suggested by the Vice President in spite of a burgeoning global free trade regime and the President suggests carburetors when the world is going electric?    That would be weird.  

Ferrari is actively moving into the electric vehicle (EV) market, with a multi-powertrain strategy that includes internal combustion engine (ICE), hybrid, and fully electric models.

Here's a breakdown of their electric plans:

First Fully Electric Ferrari:

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  Unveiling: Ferrari plans to unveil the "technological heart" of its first fully electric vehicle on October 9, 2025, during its Capital Markets Day. This will likely showcase the powertrain and key technical innovations.
• Launch/Deliveries: Deliveries of this first electric model are expected to begin in October 2026.
• Pricing: The first electric Ferrari is anticipated to have a starting price upwards of $500,000.
• Production: The electric Ferrari will be designed and manufactured at a new "e-building" facility in Maranello, Italy, which is being developed as a carbon-neutral site.
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• Electrification Strategy and Roadmap:

• Multi-Powertrain Approach: Ferrari emphasizes that it will continue to produce and sell ICE and hybrid models alongside its new EVs. This allows them to cater to a diverse range of customer preferences.
• Product Mix Targets:
  • By 2026: Ferrari aims for its product offering to be 40% ICE, and 60% hybrid and full electric.
  • By 2030: The target is 20% ICE, 40% hybrid, and 40% full electric.
• In-House Development: Ferrari is committed to developing and manufacturing key electric components in-house, including high-efficiency electric motors, inverters, and batteries, to ensure they deliver the unique "Ferrari driving experience." Battery cells will be sourced from subcontractors but assembled in Maranello, integrated into the car's chassis to optimize weight and performance.
• Performance Focus: Despite the shift to electric, Ferrari assures that its EVs will maintain the brand's core values of high performance, design, and emotional driving dynamics, leveraging their racing heritage and expertise. They are exploring ways to provide a unique sound experience for their electric models, even hinting at a "faux exhaust sound system."
• Sustainability: Ferrari is committed to carbon neutrality by 2030, with electrification playing a significant role in reducing vehicle use phase CO2​e emissions.

Current Hybrid Models: Ferrari has already embraced hybrid technology, with models like the SF90 Stradale (and its variants like the SF90 Spider and SF90 XX) and the 296 GTB (in the photo above) and 296 GTS (including their Speciale versions) being plug-in hybrids. In 2024, hybrid vehicles accounted for 51% of Ferrari's total sales.

In essence, Ferrari is moving forward with electrification deliberately, aiming to preserve its brand identity and performance legacy while adapting to the evolving automotive landscape.