Auto Show(TM) Television Lamborgini URUS with the paparazzi. We have learned that the most important car part in any vehicle production above and beyond a tough and reliable vehicle is consistent service. As basic income is like water to an automated civilization, service is like water to the brand and extra efforts to prevent damage to brand loyalty at after market service and sales outlets must be taken since people's lives are at stake but most importantly the effort is to safe guard the value of the brand that has become an identity or altar ego for some.