EA AND REAL RACING 3 TEAM UP WITH FORMULA E
REDWOOD CITY, USA (July 14, 2017) - Electronic Arts Inc. (NASDAQ: EA) today announced a new partnership between Real Racing 3, an award-winning* mobile racing franchise, and the FIA Formula E Championship, the world’s first fully-electric single-seater racing series, to live stream the 2017 FIA Formula E Qualcomm New York City ePrix in the game.
Real Racing 3, the no.1 free** App in over 100 countries, is the franchise that set a new standard for mobile racing games.
Developed at Firemonkeys Studio in Melbourne, Australia -Real Racing 3 is available worldwide for download on iOS on the App Store, Android on Google Play and Kindle. With over 350 million downloads and 2 million daily active users, Real Racing 3 is the definitive mobile racing experience.
Real Racing TV is a ground-breaking new in-game channel that puts content directly in the hands of players, with news and updates straight from Firemonkeys Studio in Melbourne.
Featuring exclusive in-game only content, showcasing news and behind the scenes videos from live racing events around the world - Real Racing TV is a way for fans to view compelling racing-related content in Real Racing 3without having to leave the App.
During the inaugural Qualcomm New York City ePrix, Formula E and Real Racing 3 have partnered to showcase racing and competitive gaming directly in Real Racing TV.
The event on July 15 & 16 will be the first FIA-sanctioned open-wheel race to take place in any of the five boroughs of New York City in modern history. The 1.21-mile circuit, which features 10 turns, winding along the waterfront neighbourhood of Red Hook, Brooklyn, will feature stunning views of the iconic Manhattan skyline and the Statue of Liberty.
New York also marks the first time ever that professional sports stars, Formula E drivers, take on fans and gamers while broadcast live through Real Racing TV - the first competitive racing experience to be broadcast on a mobile platform. This means anyone, anywhere, can tune-in to watch competitive eRacing from their mobile devices.
*Real Racing 3 was awarded IGN's Editor's Choice and Pocket Gamer's Gold Award
**Network fees may apply. Includes in-app purchases
ENDS
Notes to editors:
Sam Mallinson, Press Officer
T // +44 (0) 7745 199 490
Formula E Communications
T // +44 (0) 203 862 6626
Follow Formula E:
Add us on Snapchat: FIAFormulaE
About the FIA Formula E Championship:The FIA Formula E Championship is the world’s first fully-electric single-seater racing series, competing on the streets against the backdrop of some of the most iconic cities - including Hong Kong, Marrakesh, Buenos Aires, Monaco, Paris, New York and Montreal. The championship represents a vision for the future of the motor industry, serving as a platform to showcase the latest innovations in electric vehicle technology and alternative energy solutions. Future seasons will see the regulations open up further allowing manufacturers to focus on the development of motor and battery components, which in turn will filter down to everyday contemporary electric road vehicles.
The 2016/17 FIA Formula E Championship sees 10 teams and 20 drivers go wheel-to-wheel in nine cities spanning five continents in the fight to be crowned Formula E champion. The inaugural season of Formula E sparked into life in September 2014 around the grounds of the Olympic Park in Beijing. The third season of the electric street racing series started on October 9 in Hong Kong, with the season finale double-header taking place in Montreal on July 29 & 30.
About FIA & Michelin - Today’s partners for tomorrow’s mobility:As well as being the official Formula E tyre supplier, Michelin is an official partner, at the international level, of the FIA Action for Road Safety campaign. The programme is designed to support the Decade of Action for Road Safety initiated by the UN, the aim of which is to save five million lives over the next 10 years. This programme is set-up to educate and advocate for safer roads, vehicles and behaviours around the globe.
About Electronic Arts:
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The company delivers games, content and online services for internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.
In fiscal year 2016, EA posted GAAP net revenue of $4.4 billion. Headquartered in Redwood City, California, EA is recognised for a portfolio of critically acclaimed, high-quality blockbuster brands such asThe Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news
EA SPORTS, Battlefield, The Sims, Dragon Age, and Plants vs. Zombiesare trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are the property of their respective owners and used with permission.
Real Racing 3 - BULLETS:
- 350+ million downloads
- 2 million daily active users
- Most featured game in App Store history
- Real Racing TV pushes content to every player in-game
- First time 2017 FIA Formula E Qualcomm New York City ePrix broadcast live in Real Racing TV on Saturday & Sunday
- First time eRacing has been broadcast inside a mobile racing game live
- First time sports stars vs gamers has been broadcast live through a mobile game
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